Best time to post — heatmap
When is posting worth it on X, LinkedIn, Instagram, Facebook and Bluesky? This weekly heatmap shows industry benchmarks for all 168 hours of the week — plus the top 3 time slots per platform.
Runs entirely in your browser — no upload, no tracking, no sign-up required.
Industry benchmark, not your account's data
This heatmap shows aggregated industry benchmarks — typical engagement patterns, not measurements from your account. Your best time depends on your audience.
PostPublify shows you the real numbers from your own posts once you connect your channels.
Best times for X
All times in Europe/Berlin (CET/CEST), Monday through Sunday.
Values = aggregated industry benchmarks (editorial estimate, as of 2026), normalized to 0–100. No guarantee — meant as a starting point for your own testing.
Frequently asked questions
- When is the best time to post?
- As a rule of thumb according to benchmarks: LinkedIn Tuesday to Thursday mornings, X on weekday mornings and around noon, Instagram at lunchtime and in the evening (weekends included), Facebook at midday and in the early evening, Bluesky in the evening. The heatmap shows all 168 hours in detail.
- Where does the data come from?
- From aggregated, widely known social media benchmarks, editorially combined into a 0–100 grid. These are industry averages — not a measurement of your account and no guarantee.
- Does the heatmap apply to my timezone?
- All times refer to Europe/Berlin (Germany, Austria, Switzerland — CET/CEST). If your audience lives in a different timezone, shift the windows accordingly.
- Is the best time the same for every account?
- No. Industry, audience and format shift the patterns significantly. Benchmarks are a starting point — the most reliable answer comes from your own post data, which PostPublify analyzes for connected channels.
- Is my data uploaded?
- No. The tool runs 100% in your browser with static benchmark data — no upload, no login, no tracking.