Best Time to Post on Facebook
Facebook has its rhythm around midday: the benchmark data shows the strongest windows on workdays between 12 and 2 p.m. (Europe/Berlin), with the peak slot on Thursday around 1 p.m. and a second window in the early evening. The heatmap below shows all 168 hours of the week for Facebook.
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Industry benchmark, not your account's data
This heatmap shows aggregated industry benchmarks — typical engagement patterns, not measurements from your account. Your best time depends on your audience.
PostPublify shows you the real numbers from your own posts once you connect your channels.
Best times for Facebook
All times in Europe/Berlin (CET/CEST), Monday through Sunday.
Values = aggregated industry benchmarks (editorial estimate, as of 2026), normalized to 0–100. No guarantee — meant as a starting point for your own testing.
Facebook time windows in the benchmark
- Top window: workdays 12–2 p.m. (Europe/Berlin), peak slot Thursday 1 p.m.
- Second window: early evening around 6 p.m. — after work, before prime-time competition.
- Weekends are usable: solid mid-range scores especially in the late morning — better than LinkedIn, weaker than Instagram.
- More even than other networks: Facebook has fewer extreme valleys — consistency beats the perfect slot here.
Frequently asked questions
- When is the best time to post on Facebook?
- According to our industry benchmark: workdays at midday between 12 and 2 p.m. (Europe/Berlin), strongest on Thursday around 1 p.m. A second window opens in the early evening around 6 p.m.
- Which weekdays work best on Facebook?
- Tuesday through Friday around midday. Monday sits slightly below but remains solid — Facebook is spread more evenly across the week than LinkedIn.
- Is the weekend worth it on Facebook?
- Partially: Saturday and Sunday reach decent mid-range scores in the benchmark, especially late morning to midday — clearly better than LinkedIn, but below the weekday peaks. For community and local content, weekends can work well.
- Why is midday so strong on Facebook?
- Facebook gets scrolled heavily during breaks — the lunch break is the most reliable window. In the evening, Facebook competes harder with Instagram, streaming and messengers (editorial assessment based on the benchmark patterns).